Regardless of what you manufacture or the services you provide, when it comes to elevating your brand image, increasing your company exposure, educating your audience, or enhancing your professional stature, you want words that enlighten, words that engage, and words that illustrate. And you want words from an accomplished writer who understands B2B and can easily grasp your technology, your products, and your audience.
Whether you provide networking solutions, IT services, or standards development, partnering with an experienced top-notch industry writer with comprehensive knowledge of all things ICT ‒ from smart buildings and data centers, to wireless and broadband ‒ means internal- and external-facing content that lets you sound your best.
"Betsy and I have been developing articles and educational material together for nearly two decades. She is the only writer whose words I can trust to be technically accurate and thoughtfully constructed. She is fun and easy to work with and committed to delivering a product that exceeds your expectations. She will not only become your favorite writer, but also a good friend!
Valerie Maguire, BSEE
Distinguished Industry Engineer
"I have worked extensively with Betsy on content development and have always appreciated her ability to quickly grasp and accurately convey information on a wide range of ICT topics in a way that is understandable and easy to read. Regardless of the topic, I always know it will be a pleasure working with her and the resulting content will be right on target."
Technical Services Manager
"Betsy provides content that trade publications find worthy of their readership, and her informative, compelling case studies live on as valuable sales tools that help us acquire new business. Betsy has the innate ability to understand complex solutions in complex markets and deliver factual, technical and compelling content."
"Betsy can make any subject interesting, readable and understandable, no matter how technical the topic. Her interviewing skills put people at ease, and she has developed a deep understanding of ICT technology that has earned her industry respect. Working with Betsy has been an enjoyable process with the end result always a positive one."
PR & Marketing Communications Consultant
"Betsy is a uniquely gifted writer -- not just because she delivers projects on time and on budget, and not just because she can write on a broad range of deeply technical subjects. Betsy knows how to make technical content accessible and relevant to target audiences by bringing a unique splash to what can often be dry industry topics."
Marketing Communications Director
"Betsy is a true professional and expert in whatever she is asked to write about, taking the time to truly understand products, applications, markets served and target audience -- all of which leads to quality educational materials. I personally am impressed with her interviewing skills and would never hesitate to have her speak to my customers."
Vice President of Marketing & Strategic Communications
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